Empower Your Brand

With BrandBuddy In-Store Promoter App

Designed for modern CPG and retail brands, BrandBuddy is an advanced in-store promoter app that transforms how field teams operate. With smart dashboards, geo-fenced attendance, and live sales capture, your team can execute retail campaigns with precision, consistency, and absolute accountability.

BrandBuddy App Interface

Efficiency Redefined

Drive Retail Excellence with Precision

BrandBuddy provides the tools you need to bridge the gap between brand strategy and store-level execution.

The All-in-One Ecosystem

What BrandBuddy Does

  • Unified platform to manage promoters, tasks, and inventory in one place.

  • Real-time visibility into product movement at the individual retailer level.

  • Complete oversight for brand managers to optimize in-store performance.

Seamless Field Execution

How It Works

  • Intuitive interface designed for rapid daily tracking and reporting.

  • Verified check-ins via geo-fencing and live photographic proof of work.

  • Enterprise-grade infrastructure that scales from 10 to 10,000+ stores.

The Competitive Edge

Why It Wins

  • Ensures 100% retail compliance and high-performing field execution.

  • Turns raw data into actionable insights for immediate store-level impact.

  • Provides leadership teams with total confidence and control at scale.

Core Features of BrandBuddy

BrandBuddy is more than just an in-shop promoter app. It’s a full-featured operational engine built for fast, secure, and reliable execution of in-store campaigns. We close the visibility loop between planning and performance.

What makes BrandBuddy a must-have tool for retail management?
Geo-Fenced Attendance

Geo-Fenced Attendance

Eliminate time-theft and ensure field accountability with location-intelligent check-ins.

  • Ensures promoters are physically present at assigned stores via GPS.
  • Prevents location fraud with real-time geo-validation and selfie-capture.
  • Digitized punch-in/out tracking perfectly aligned with promoter rosters.
  • Automatic flagging of irregular check-ins for immediate manager review.
01

Leave Application and Attendance Regularization

Promoters submit leave requests or correction applications via the mobile app. Managers review, approve, or reject these with comments. The system maintains a digital log for every action, ensuring transparency and traceability in attendance adjustments.

02

Store Assignment and Routing Optimization

Each promoter is mapped to specific stores and areas to avoid overlap. The system ensures precise coverage, optimal routing, and workload balancing for field teams, significantly improving daily operational efficiency and reducing travel overhead.

03

Product Entry and Lifecycle Management

Products are imported through structured data files or entered manually, then activated or deactivated at the store level. The system supports hierarchical structuring at brand and SKU levels to ensure clean categorization and controlled visibility.

04

Regional and Territory Performance Monitoring

Live sales, store visits, and activity data are tracked to assess regional efficiency. Dashboards allow managers to identify high-performing territories and growth opportunities in real-time, backed by granular field data.

05

Real-time Task & Compliance Auditing

Assign specific tasks like shelf-stocking or banner placement. Promoters upload photographic proof which is time-stamped and geo-tagged, allowing for immediate compliance auditing from the central dashboard.

06

Leave Application and Attendance Regularization

Promoters submit leave requests or correction applications via the mobile app. Managers review, approve, or reject these with comments. The system maintains a digital log for every action, ensuring transparency and traceability in attendance adjustments.

07

Store Assignment and Routing Optimization

Each promoter is mapped to specific stores and areas to avoid overlap. The system ensures precise coverage, optimal routing, and workload balancing for field teams, significantly improving daily operational efficiency and reducing travel overhead.

08

Product Entry and Lifecycle Management

Products are imported through structured data files or entered manually, then activated or deactivated at the store level. The system supports hierarchical structuring at brand and SKU levels to ensure clean categorization and controlled visibility.

09

Regional and Territory Performance Monitoring

Live sales, store visits, and activity data are tracked to assess regional efficiency. Dashboards allow managers to identify high-performing territories and growth opportunities in real-time, backed by granular field data.

10

Real-time Task & Compliance Auditing

Assign specific tasks like shelf-stocking or banner placement. Promoters upload photographic proof which is time-stamped and geo-tagged, allowing for immediate compliance auditing from the central dashboard.

BrandBuddy Dashboard

A Closer Look at How BrandBuddy Works

BrandBuddy is built to streamline every aspect of your on-ground execution. From setting up teams and defining territories to managing sales orders, stock flows, and daily attendance. With a configurable setup coupled with smart automation, the platform ensures process consistency and control at scale.

Empower Your Distribution Network

The Heera DMS provides a comprehensive suite of tools designed to optimize your entire supply chain. From secondary sales visibility to automated compliance, we help FMCG brands scale with confidence.

Real-Time Sales Visibility

Gain instant insights into secondary sales from distributors to retailers, enabling precise data-driven forecasting.

Strategic Pricing Control

Configure and enforce uniform pricing rules and promotional schemes instantly across your entire distribution network.

Smart Inventory Management

Monitor distributor stock levels with precision to eliminate stockouts and reduce costly overstocking situations.

Automated Returns Tracking

Streamline damage logging and returns by SKU or invoice, ensuring complete accountability and reducing manual errors.

360° Outlet Insights

Access detailed transaction histories for every outlet to drive hyper-targeted promotions and maximize field force impact.

Predictive Replenishment

Automate stock replenishment based on real-time demand data for a seamless, uninterrupted supply chain.

Maximized Distributor ROI

Optimize delivery routes and stock rotation to boost distributor profitability and strengthen partnership loyalty.

Data-Driven Growth

Harness advanced analytics to act as a catalyst for growth across General Trade channels and all key KPIs.

Frictionless Compliance

Built-in GST-compliant invoicing, e-way billing, and automated tax reporting to keep your operations worry-free.

Why leading brands choose SalesFusion DMS

Driving efficiency and growth through decades of innovation and specialized industry focus.

15+ Years of Domain Expertise

15+ Years of Domain Expertise

Deep-rooted experience in FMCG/CPG automation. We don't just build software; we build solutions that understand ground-level distribution realities.

Proven Enterprise Scalability

Proven Enterprise Scalability

Trusted by thousands of brands to handle massive transaction volumes. Our architecture ensures zero lag even as your regional footprint expands.

Seamless Enterprise Adoption

Seamless Enterprise Adoption

Designed for rapid deployment with minimal disruption. Whether you're a startup or a global giant, our flexible modules adapt to your workflow.

Next-Gen Security & Tech

Next-Gen Security & Tech

Built on a modern stack with ISO 27001 & SOC 2 compliance. We guarantee data integrity and lightning-fast performance for mission-critical ops.

End-to-End Implementation

End-to-End Implementation

We are with you from requirement gathering to post-launch training. Our hands-on approach ensures 100% user adoption and ROI.

Unified Sales Ecosystem

Unified Sales Ecosystem

A one-stop platform combining DMS, SFA, and Retailer Apps. Streamline your entire downstream supply chain in one single dashboard.

Got Questions?

Frequently Asked Questions

Everything you need to know about optimizing your distribution network with Heera DMS.

A DMS is a comprehensive digital ecosystem that streamlines the entire supply chain. It synchronizes warehouse inventory, automates order processing, and provides real-time visibility into secondary sales, ensuring that manufacturers and distributors are always in sync.

By utilizing real-time data syncing, our DMS tracks every product movement from the central hub to the retail shelf. This eliminates 'blind spots' in your distribution network and helps prevent stock-outs or overstocking.

Absolutely. Our system is built with a robust API-first architecture, allowing seamless bi-directional integration with popular ERPs like SAP, Oracle, and Microsoft Dynamics, as well as custom accounting software.

Most clients see a 15-20% reduction in distribution costs within the first six months. This is achieved through optimized route planning, reduced manual errors, and better credit management with retailers.

Yes, we provide a dedicated mobile application that works offline. Sales reps can take orders, track their targets, and view retail history even in remote areas with poor connectivity.

Depending on the size of your network, a standard implementation ranges from 4 to 8 weeks. This includes system configuration, data migration, and comprehensive training for your staff and distributors.

Looking for a First-Class Distribution Solution?